About Us

With over 35 long-established and widely recognised brands, we provide a complete spectrum of personal and business insurance policies. All our brands have market leading positions and offer expertise within their niche areas.

Some of our most well-known brands include JSW Insurance, insureTAXI, insureFLEET and many more.

You can see a full directory of our brands at the link below...

The County Group was formed in 2003 and soon set out on the acquisition trail, purchasing two high street insurance brokerages in the first two years. 

For the next 7 years, we had a focus on organic growth that saw the opening of our two customer contact centres in Crewe and Southport providing quotes and policies for customers across the country coupled with great customer service delivered by our specialist teams. 

In 2011 our Group Managing Director Alastair joined the board and we started executing the plan to “bring insurance back to the community”. With our buying power we were able to revitalise local brands and supercharge the customer offering.

We have not stood still as Alastair has overseen over twenty acquisitions in the last 8 years we now have branches stretching across the North of England and Wales, the Midlands and as far South as Worthing. We employ over 300 employees and handle over £100m of GWP.

The County Group work with a panel of UK’s leading insurance providers and financial lenders. With over 16 years’ experience, our relationships with our partners are second to none. This means that we can negotiate rates and terms on your behalf to help you find a great deal.

Due to our strong relationships with our insurers, we are able to find competitive rates to our clients.